The Zinch Vision

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* The students

Many students are overwhelmed by the college admissions process – and with good reason. Students have over 4,000 colleges and universities from which to choose, multiple standardized tests to prepare for and take, and numerous applications to fill out. The process begins too early for some, causing anxiety and a quest for overachievement and perfection. For others, it begins too late leaving little time to prepare for this important process. The pressure of college visits, college fairs, homework, tests, athletics, extra-curricular activities and part time jobs are all juggled by today’s high school students, while the some of the operations of the college admissions process magnify and exacerbate this stress.

Students lack control and visibility in this process. Zinch empowers all students to better view their options and present themselves. It allows students to actively let any college in America know who they are and to show what they bring to the world. Zinch is a movement for students to show colleges that they are not the 27 or 1860 they’re currently seen as; they have names, passions, and background differences that make them unique and desirable to colleges. Zinch is thus a tool by which colleges can make better recruitment decisions based on better information. It’s a win-win.

* Colleges and Universities

Colleges and universities have long recognized the need for a greater reach in their recruiting efforts. There has been significant movement in the last few years: over 700 universities have dropped the requirement to take and submit an ACT or SAT score and big-name universities like Harvard and Princeton have dropped their early admissions programs. “We think this will produce a fairer process, because the existing process has been shown to advantage those who are already advantaged,’’ said Derek Bok, the interim president of Harvard.

Whether through targeting minority students or those from diverse backgrounds, universities are anxiously engaged in finding better methods for recruiting. Currently, due to lack of reliable alternatives, colleges and universities depend heavily on test scores to recruit high school students. Unfortunately, these practices inherently filter out many students. First of all, has the student taken a college entrance exam? How did he or she score? Was that score indicative of their ability to succeed at a college level? Our fight is not with entrance exams; we recognize that this is one method to begin a selection process. We argue that this is one among many criteria that profile a student and admissions recruitment should reflect this. Further, unless students have resources, including knowledgeable college guidance counselors, parents or college bound peers, access to college campuses or books, they fall short in the college race.

As college admissions become increasingly competitive, the need for better information earlier in the process is imperative. With better methods, the gap between privileged and underprivileged will decrease.

* Zinch

Zinch levels the playing field by providing all high school students with the leverage they need to thoughtfully engage in the college admissions process without the need for expensive resources. Zinch shines light on those students hidden in obscurity and adds fire to those already burning their candle. On the most basic level, we believe high school-age students to be, regardless of circumstance, champions in embryo. We believe that many students have abilities and talents best developed in a college or university setting. The question is whether or not that picture of potential can be extracted for a college admission officer to see. Zinch exists to reveal that ability. By utilizing Zinch, colleges can recruit students with complete information. Students can shine for all that they are. This is our mission. This is how we seek to level the playing field.

Zinch asks students to: “Showcase yourself. Be discovered. Don’t make college admissions a passive process, hoping that somehow, colleges in America will find you. Shout aloud your dream university; then go get it. You are more than a test score. Find them. Show them. Personalize the process.”